Racing intelligence · Case study
StatFreaks racing intelligence
Ratings, statistics and race-day insight designed for everyday racing users.
The opportunity
Everyday racing users work across form, markets, ratings and performance signals, often through fragmented tools. StatFreaks creates a clearer product experience around those inputs.
The product response
VIT developed StatFreaks as a dedicated racing intelligence brand for users who want structured ratings and statistical insight to support their own analysis and race-day decisions.
Product focus
- Accessible ratings and statistical insight
- Horse and greyhound racing contexts
- Clearer interpretation of performance signals
- A product identity designed for everyday racing users
VIT role
Product direction, data and analytics workflows, platform development, interface design and ongoing product operation.